Gareth Winter — Creative Director

Sport built the discipline.
Creativity built the brands.

In 2012, Sir Bradley Wiggins crossed the finish line on the Champs-Élysées, becoming the first British cyclist to win the Tour de France, and then went on to win gold at the London Olympic Games. I was at Sky. I was part of the team that communicated that victory to the nation. Within ten years, 1.7 million people in the UK had taken up cycling for the first time. That is the power of storytelling, and what it can do when it earns its place in the world.

That era changed me. Sir David Brailsford built British Cycling and Team Sky on the philosophy of marginal gains: improve every element by one percent and the compound effect is extraordinary. I was not just working inside that culture. I was a student of it. That thinking became the operating system behind everything I have built since. James Clear later used Sir David's marginal gains philosophy as the central case study in Atomic Habits, one of the most-read performance books of the past decade. When I was inside that culture, it was not a concept. It was the way we worked every single day. Twenty years, every scale, inside genuinely high-performance organisations. The discipline does not change. The results follow.

I am not just a director of people. I shoot. I write. I direct. I edit. I design. I produce. At Mindvalley, we operate at the highest level. My time at Sky was foundation-building. I am making creative work for an audience that is genuinely trying to change their lives. Three million students across one hundred and ninety countries. People who flew to Amsterdam from every corner of the world to join our live event and stage talks. That audience has no tolerance for work that is not honest. And they will share everything when it is. Authenticity in creative work is not a value. It is a method. The platform I work for now demands it every single day.

20+ Years in the industry

93% Revenue growth at Veloforte

1.7M People inspired to cycle at Sky

3M+ Students at Mindvalley

Experience

The world's leading personal transformation platform. Millions of students across one hundred and ninety countries, investing in their health, mindset, and peak performance. I lead creative strategy, own the brand identity, develop the team, and build the AI-powered systems that make exceptional output at scale sustainable. The audience holds itself to a genuine standard of human performance. They notice when the work is exceptional and they share it when it is. The best chapter is still being written.

A global private equity travel and attractions business operating across thirty-plus cities. The same high-performance thinking applied to a new context: take ownership of the creative operation, diagnose what is holding it back, remove the friction, raise the standard. Thirty percent growth in month one. When the creative output is sharp and the operation is running cleanly, the commercial results follow. Every time.

The UK's fastest growing natural sports nutrition company. I built the creative team from nothing and established every dimension of the brand: visual identity, tone of voice, packaging design, film production, B2B partnerships, ambassador and influencer infrastructure. I directed every production from brief to delivery. E-commerce grew 60% year-on-year in 2022. Total revenue grew 93% across eighteen months. We made Veloforte the undisputed UK leader in natural sports nutrition. The craft was exceptional. The numbers were the proof.

Le Blanq is an ultra-premium cycling lifestyle brand combining luxury travel, exceptional hospitality, and the world's most iconic routes. The intersection of athletic performance and high-end experience. The creative challenge was not scale but precision: making something already beautiful feel that way on the page. I worked part-time on creative strategy and brand content alongside Veloforte. The standard the brand demanded made the work sharper.

Eleven years at one of the world's great media companies. I started at Sky News and built my career across Sky Sports, Entertainment, Movies, and Corporate Communications. I worked alongside journalists on the front line of global news events, Oscar-nominated directors, and the biggest production studios on earth. I contributed to Sky Ocean Rescue, helping shift public behaviour on single-use plastics. And in cycling, the work I led helped inspire 1.7 million people in the UK to get on a bike for the first time. Tour de France victories. Olympic gold medals. Moments that became part of British cultural history. Cycling was one chapter. At year eleven, I was ready for the next one.

Selected Work