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Gareth Winter
Gareth Winter
Creative Director & Head of Content · Brand, Film, Performance Marketing & AI
Commutes to London · Available globally
07414 716 933

Creative Director and Head of Content with twenty years turning craft into commercial results. I run the entire creative output of one of the world's best-known personal-growth companies, brand, content, film, performance marketing and social, working directly with the CEO. I'm as comfortable directing a film as I am reading a P&L: I steer seven-figure monthly ad spend and build the AI systems that let a lean team produce like a large one. I believe in trust before transaction, in fewer things done properly, and in work good enough that people share it without being asked.

$1M+
Monthly ad spend directed
+77%
New-member growth, AI launch
~2×
Customer lifetime value
93%
Revenue growth in 18 months
1.7M
Inspired to cycle
20+
Years in the industry

Experience

Mindvalley2024 – Present · Remote / Global
Creative Director & Head of Content
  • Run the entire creative output across content, brand, film, performance marketing and social, working directly with the CEO on strategy, launches and brand direction.
  • Own performance-marketing spend north of $1M a month, and the ROAS that has to justify it.
  • Drove a 77% rise in new-member acquisition off a flagship AI product launch, the strongest product performance in two years.
  • Rebuilt the content model from sales-heavy to trust-first and value-dense; the personalised learning pathway it produced roughly doubled customer lifetime value.
  • Directed the company's highest-rated program ever, an award-winning masterclass staged as a live event at scale.
  • Built a data initiative that turns audience behaviour into content decisions, so the team makes fewer, better things on purpose.
  • Lead the creative-services team across production, post, design and social, plus headcount and team structure.
Go City2024 · Creative Director
Creative Director · 30% growth in month one
  • Took the creative operation of a global private-equity travel business across thirty-odd cities, found what was quietly gumming it up, and cleared it out.
  • Growth jumped thirty percent in the first month, not from one clever campaign but because the whole operation finally ran clean.
Veloforte2022 – 2023 · Creative Director
Creative Director · 93% revenue growth in 18 months
  • Built the creative team from a blank page and owned every dimension of the brand: identity, tone of voice, packaging, film, B2B partnerships and the ambassador and influencer setup.
  • Directed every shoot from brief to delivery. E-commerce grew 60% year on year; revenue grew 93% in eighteen months.
Le Blanq2021 – 2022 · Creative Director
Creative Director
  • Creative strategy and brand content for an ultra-premium cycling lifestyle brand: luxury travel, proper hospitality and the most beautiful roads on earth. Precision over scale, alongside Veloforte.
Sky2010 – 2021 · Senior Creative
Senior Creative · Promax UK Creative of the Year
  • Eleven years across Sky News, Sports, Entertainment, Movies and Corporate Comms, contributing to Promax UK Agency of the Year.
  • Led cycling work that helped get 1.7 million people in the UK onto a bike for the first time, and contributed to Sky Ocean Rescue.

Skills & Expertise

Creative Direction

Brand identity, art direction, cinematic film, masterclass production, content architecture, campaign concepting.

AI & Technology

AI content workflows, AI business strategy, prompt engineering, custom AI design, AI-assisted curriculum.

Content Strategy

Value-driven frameworks, trust-first storytelling, snackable lesson design, personalised learning pathways, UGC strategy.

Leadership & Operations

Creative-services leadership across production, design and social; headcount planning; cross-functional delivery.

Performance Marketing

Ad-creative strategy, ROAS optimisation, VSL production, funnel design, cold-audience hook frameworks.

Social Media

YouTube strategy, viral content frameworks, hook optimisation, community-led growth, influencer and UGC.

Gareth
References & portfolio on request
garethwintercreativedirector.com